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October
26, 1998
LEGO® MINDSTORMS™ IS A HUGE HIT FOR TEMPLAR
STUDIOS
Project Is First Major Site Design For New Collective
New York City, NY - Templar Studios announced today the
success of the LEGO MINDSTORMS COMMUNITY WEBSITE: www.legomindstorms.com.
The site, which was produced in conjunction with LEGO
MINDSTORMS, now boasts more than 22,000 registered users
and has had over 10 million hits. Providing ongoing content,
design and technical development, Templar helped to facilitate
the creation of an online community that brings together
inventors from all over the world. To enhance the experience
of its visitors and members, the Website features Flash,
Quicktime VR and other new technologies.
The Community is a major component of the LEGO Group's
daring new product called The Robotics Invention System,
which combines Lego bricks with a powerful microcomputer
that acts as the brain of limitless inventions.
"We're very proud of the opportunity the LEGO Group has
given us," said Peter Mack, President and CEO of
Templar Studios."Creating this community allows us
to use our art and technology to help people learn. Templar
strives to bring sophisticated content to children, and
that's something the LEGO Group has done for many years.
We're honored to have them as a client."
"Templar provides the combination of content and
technology that we need, in a style that suits our goals,"
said Russell Stoll, Online Manager for LEGO MINDSTORMS.
"They have been instrumental in helping us create
such a popular online environment for this product."
The site represents the first major launch for Templar,
which is a collective of artists, animators, writers,
musicians and Internet technology specialists. Formed
in early 1998, Templar specializes in developing and producing
interactive entertainment and online communities that
support and expand its clients' brands and products. Previous
projects have included Nick.com, Comic Relief UK's 1997
Christmas Website, and the kids' e-zine JINX, which was
nominated for Cool Site of the Year 1996. Templar is currently
developing an Internet- and CD-ROM-based PC game and a
real-time, multi-user online cartoon magazine using Java.
Internet users can visit their site at www.templar.com.
Based in Enfield, Connecticut, LEGO MINDSTORMS is a new
brand of the LEGO Group, and is dedicated to developing
and deploying new technologies that empower children to
learn. The LEGO MINDSTORMS Robotics Invention System and
expansion sets go on sale in the United States, Canada
and the United Kingdom in September 1998.
The LEGO Group, a privately held, family-owned company,
is based in Billund, Denmark with American home offices
in Enfield, Connecticut. The company is one of the world's
leading manufacturers of play materials for children.
The LEGO Group is committed to the development of children's
creative and imaginative abilities, and its employees
are guided by the motto adopted in the 1930's by the founder
Ole Kirk Christiansen:"Only the best is good enough."
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©
Templar Studios, LLC.
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