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November, 2001
TEMPLAR® STUDIOS WINS WEB AWARD FOR LEGO® GAMING
SITE
Second Industry Award for Bionicle.com
New York City, NY - Templar Studios, LLC took home Best
of Industry in the Toy/Hobby category of the 2001 Web
Awards for LEGO BIONICLE™ (Story site), www.bionicle.com.
Peter Mack, Templar's President and General Manager, made
the announcement.
The Web Awards (www.webaward.org)
is sponsored by the Web Marketing Association and is a
head-to-head competition against sites entered in the
same industry category. Bionicle.com
also won the Gold in the OMNI Intermedia Awards earlier
this year for Best Product Site. In the past two years,
Templar has taken home nine industry awards for design,
gaming, arts and product promotion.
LEGO BIONICLE is a meld of storytelling and gaming, where
visitors explore the universe and follow an ongoing story.
The site introduces visitors to the exciting product line,
which is being released throughout 2001. To date, there
are eight chapters with 10-20 hours of playtime. Nine
chapters are planned for 2001. The story begins on the
island of Mata Nui, where six Toa heroes with one destiny
and six Turaga priests are the main characters. Templar
provides all concept design, animation, and technical
production for the LEGO-produced series. The Flash site
features extensive game-play; there are puzzles to solve,
mysteries to unravel, and an original score.
According to Mack, "The site has created an extensive
following; many fans have posted their own Bionicle sites,
sharing stories and offering hints to puzzles. The site
receives an average of more than 500,000 visitors each
month. Templar will be continuing the series for LEGO
in 2002."
The Web Marketing Association was founded in 1997 to help
set a high standard for Internet marketing and corporate
web development on the World Wide Web. Sites are judged
by industry experts on design, innovation, content, interactivity,
navigation and use of technology.
The LEGO Company, based in Billund, Denmark, and family-owned
and privately held since 1932, is a world leader in providing
quality products and experiences that stimulate children's
creativity, imagination and learning. The Company does
so through playful activities that encourage hands-on,
minds-on creation, fun, togetherness and sharing of ideas.
Company employees are guided by the motto adopted in the
1930s by founder Ole Kirk Christiansen: "Only the best
is good enough." For more information, visit www.lego.com.
Based in New York's Historic Lower East Side, Templar
is a collective of artists, animators, designers, writers,
composers and Internet technology specialists. Templar
specializes in developing the highest quality interactive
entertainment and has designed and produced compelling
online content and video games for clients such as LEGO,
National Geographic, Noggin, and Comic Relief (UK). Formed
in 1998, Templar is currently producing its own video
games and online properties. Their longstanding relationship
with the Intel® Developer Alliance provides Templar
access to pre-release hardware and software for cutting
edge gaming and content development. Templar's own website
can be reached at www.templar.com.
LEGO, MINDSTORMS and Bionicle are trademarks of the LEGO
Group. Templar is a registered trademark of Templar Studios,
LLC. Other product and company names herein are trademarks
of their respective owners.
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© Templar
Studios, LLC.
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