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February 20, 2003

TEMPLAR® STUDIOS AND LEGO®
TO CONTINUE BIONICLE WEB GAME
Studio Will Develop Sequel to Award-Winning Online Story of Mata Nui

Templar Studios, LLC and The LEGO Company announced today that they have signed a new agreement to begin production of a sequel to the Mata Nui Online Game for BIONICLE™ (www.BIONICLE.com). The additional series of adventures is expected to launch in the Spring of 2003 and continue throughout the year. Peter Mack, Templar’s president and general manager, made the announcement.

The first series was developed and released in 2000 and 2001. The innovative game was designed to introduce visitors to the exciting BIONICLE product line from the LEGO Company. The Flash site has generated a loyal following and regularly receives more than 500,000 visitors per month, returning an average of 5 times a month. After its release in the summer of 2001, BIONICLE quickly became one of the top-selling toys and was named Toy of the Year by the Toy Association of America. Templar has been honored with four industry awards for its work on the consumer informational game.

According to Mack, “This game introduces a variety of new characters and story lines to support the BIONICLE product line for the year as well as prepare for the upcoming release of the direct-to-video movie called BIONICLE ‘The Mask of Light.’”

“We simply listened to the BIONICLE fans who couldn’t get enough of the first series,” said Leah Weston, Senior Producer at LEGO. “They loved the cinematic style and humor that Templar brings to the project. The new game tells the story from a unique point of view and will give even more depth to the BIONICLE property.”

BIONICLE.com is a meld of storytelling and gaming, where visitors explore the universe and follow an ongoing story. The story begins on the island of Mata Nui, where six heroes, called Toa, are the main characters. The game is told from the point of view of the inhabitants of Mata Nui who the Toa are sent to protect. Templar provides concept design, animation and programming for the LEGO-produced series. The episodic Flash site features extensive game-play; there are puzzles to solve, mysteries to unravel, and an original score. The new series will interweave incredible new characters and storylines supporting the various BIONICLE products to be released this year.

LEGO Company, a privately held firm based in Billund, Denmark, is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com.

Based in New York City, Templar is a multimedia development studio, specializing in high quality video games and other interactive entertainment. The collective of artists, animators, writers, composers and technology specialists has worked with clients such as LEGO, National Geographic, BMG/RCA, Noggin, and HBO. Formed in 1998, Templar is currently developing its own video games and on-line properties. In the past two years, Templar has taken home fifteen industry awards for design, gaming, arts and product promotion and is part of the Intel® Developer Alliance. Visit www.templar.com for more fun and information.

Note: LEGO and BIONICLE are trademarks of the LEGO Group. Templar is a registered trademark of Templar Studios. Other product and company names herein are trademarks of their respective owners.




© Templar Studios, LLC.