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February 20, 2003
TEMPLAR®
STUDIOS AND LEGO®
TO CONTINUE BIONICLE WEB GAME
Studio Will Develop Sequel to Award-Winning Online Story
of Mata Nui
Templar Studios, LLC and The LEGO Company announced
today that they have signed a new agreement to begin
production of a sequel to the Mata Nui Online Game for
BIONICLE (www.BIONICLE.com).
The additional series of adventures is expected to launch
in the Spring of 2003 and continue throughout the year.
Peter Mack, Templars president and general manager,
made the announcement.
The first series was developed and released in 2000
and 2001. The innovative game was designed to introduce
visitors to the exciting BIONICLE product line from
the LEGO Company. The Flash site has generated a loyal
following and regularly receives more than 500,000 visitors
per month, returning an average of 5 times a month.
After its release in the summer of 2001, BIONICLE quickly
became one of the top-selling toys and was named Toy
of the Year by the Toy Association of America. Templar
has been honored with four industry awards for its work
on the consumer informational game.
According to Mack, This game introduces a variety
of new characters and story lines to support the BIONICLE
product line for the year as well as prepare for the
upcoming release of the direct-to-video movie called
BIONICLE The Mask of Light.
We simply listened to the BIONICLE fans who couldnt
get enough of the first series, said Leah Weston,
Senior Producer at LEGO. They loved the cinematic
style and humor that Templar brings to the project.
The new game tells the story from a unique point of
view and will give even more depth to the BIONICLE property.
BIONICLE.com is a meld of storytelling and gaming, where
visitors explore the universe and follow an ongoing
story. The story begins on the island of Mata Nui, where
six heroes, called Toa, are the main characters. The
game is told from the point of view of the inhabitants
of Mata Nui who the Toa are sent to protect. Templar
provides concept design, animation and programming for
the LEGO-produced series. The episodic Flash site features
extensive game-play; there are puzzles to solve, mysteries
to unravel, and an original score. The new series will
interweave incredible new characters and storylines
supporting the various BIONICLE products to be released
this year.
LEGO Company, a privately held firm based in Billund,
Denmark, is committed to the development of children's
creative and imaginative abilities, and its employees
are guided by the motto adopted in the 1930s by founder
Ole Kirk Christiansen: "Only the best is good enough."
For more information, visit www.LEGO.com.
Based in New York City, Templar is a multimedia development
studio, specializing in high quality video games and
other interactive entertainment. The collective of artists,
animators, writers, composers and technology specialists
has worked with clients such as LEGO, National Geographic,
BMG/RCA, Noggin, and HBO. Formed in 1998, Templar is
currently developing its own video games and on-line
properties. In the past two years, Templar has taken
home fifteen industry awards for design, gaming, arts
and product promotion and is part of the Intel®
Developer Alliance. Visit www.templar.com for more fun
and information.
Note: LEGO and BIONICLE are trademarks of the LEGO Group.
Templar is a registered trademark of Templar Studios.
Other product and company names herein are trademarks
of their respective owners.
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